A new-style startup studio: from creation through the first 24 months.

We work with entrepreneurs to co-create the next generation of software startups.

The journey from a promising idea to a viable product hinges on the first two years: a time of make-or-break decisions about discovery, development, and early adoption.

We provide essential support with our engineering and design talent, management strategy, and capital to jump-start companies through those early stages.

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A 24 and Up project

Building better from day one

The 24 and Up Advantage

Strong foundation

We can impact the notoriously high early-stage mortality rate by providing the right mix of supportive talent, funding, and advisory as soon as an idea moves forward.

Execution speed

We help startups achieve faster time-to-market and product-market fit, via immediate talent availability from the 24 and Up core team: engineering, design, product leadership, recruiting, and operational support.

On-demand advisory

Our network of advisors means built-in access to experts in management, product strategy, and even specific industries for validation, direction, and connections.