As a promising idea takes the journey towards viable product, those first two startup years are critical. It's a time that requires make-or-break decisions for product development, resourcing, and early user testing and adoption. 24 and Up is a new type of studio model. Our aim is to deliver essential support - such as engineering and design talent, management strategy, and capital - in those first 24 months (and beyond) to increase the success rate for emerging, amazing companies.